How to improve your site SEO through Social Media – 2 Basic Steps JUNE 2015

How to improve your site SEO through Social Media – 3 Basic Steps

To get your desired traffic you have to do a lot of SEO for your website. By this means you can get traffic from search engines only. What else you can do? You can create an identity of your website on social media like Facebook, twitter and YouTube etc. As we know that almost everybody has an account on every social networking website. So the click rate is much more than the search engines. Social media traffic is much more reliable because the link is exposed to many people by sharing the content, rather than to wait for somebody who will search the desired keyword and land into your website.

I am going to tell you the three basic steps by which you can identify your site on social media sites and get traffic from them. Following information will let you take the advantage of social traffic and social media presence.

Step One: Spread your Social shares everywhere:-

There is a book called ‘Search Engine Watch’ written by Eric Enge. He wrote that the social shares are called ‘noisy signals’. These social noisy signals include twitter’s Re tweet, Google’s ‘+1’ and Facebook’s likes. The SERPs (Search engines results page) doesn’t depend on the social signals, if it would then there would be a biggest jeopardy of buying and selling social networking pages. It still doesn’t mean that social traffic doesn’t worth it. You will get social traffic and search traffic from different path. Eric was trying to tell that there is a difference between them; they can never be the same.

As a survey there is roughly half of the US on the Facebook, there is 4.8% of the other active user on the social site. According to Eric, the SERP is dependent on the small level of population making social noise. So only small level corporations can get benefit from social media.

Step Two: Get more audience; More Likes, Followers and Subscribers:-

Until now you must have realized that how much powerful is social networking for your website. It is also a part of SEO, to get recognized on these social sites. You might be thinking that it is pretty obvious that you have to get audience to show your content but the question is how will you get the audience? The answer is simple, follow the first step. Trust me whenever you will start sharing your content through a page on Facebook. It will get exposed and if your content is good then people will subscribe and share. That’s how you will get subscribers. It will take some time but you have to be more active on these social websites.

Step Three: Engage with your Page Followers:-

You see sharing is simple but it doesn’t guarantee that people will open that link or not. So here is what you have to do. Just engage will your followers or subscribers. Sometimes people think that the post is automatically generated and is shared by some bots, so they don’t open it until you make them realize and convert them into a real follower. They will recognize your page and will wait for your posts. So be active with your followers, it is the most important thing to do.
It is not a hard work, it is a fun work. To be on social media page, remember that people need an anchor. Never ever demand anything from them like ‘likes’ or ‘shares’. This kind of relationship needs some time to develop. If you are good at this then one thing is guaranteed that you will put a great impact on the SEO of your website.